First Lady Michelle Obama’s Let’s Move! campaign against childhood obesity won a major victory this month. Walmart, one of America’s top grocers, announced a new initiative to make their food healthier.
The initiative will open with a focus on Walmart’s Great Value brand. By 2015, Walmart has pledged to remove trans fats, cut sodium by 25% and sugar by 10%. They have also pledged to build stores in “food deserts”, places where fresh groceries are unavailable. In addition, Walmart will work with brand name suppliers to institute healthy changes across the board. The initiative promises many changes, detailed in Walmart’s press release.
Michelle Obama’s Let’s Move! campaign aims to solve childhood obesity within a generation. To do so, Let’s Move! focuses on four principles:
- Empowering parents and caregivers
- Providing healthy food in schools
- Improving access to healthy, affordable foods
- Increasing physical activity
You can join the movement by signing up for the President’s Challenge, where you can earn a Presidential Active Lifestyle Award.
